Q 'N A - putting together a Portfolio!

Hi lovely, 

let's get started with todays question!:

The question of today is:

What should I put into my portfolio?


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the BIZ-school for creatives Q 'N A, Question of the day: 'What should I put into my portfolio?' Read the full answer at www.kerstinpressler.com

Creating a portfolio is a highly individual procedure, but there are a few things to consider when creating your portfolio.



You should only put your best works into your portfolio. This means that even if you’re creating thousands of artworks each week, only the best of the best will make the cut and get into your portfolio.

I am drawing more than 30 drawings per day on good days, but there might be only one amongst them that I would even consider putting into my portfolio.



Think about your portfolio as a cohesive display of your work. It shouldn't look like every drawing, painting, photo or project is created by a whole different person.

You might want to show different versions of your creativity but, especially as a fine artist, having to many completely unrelated styles won't be a good idea.



Only show the style you want to be known for. A style in which you love to create.

Nothing worse than getting asked over and over again to create something in a style that you hate to work in. If you don't like it (any more) don't show it.



You should create a portfolio that contains a lot of recent works, a few medium old works and only one or two old works.

The works you choose should either be in your current style or show a major development in your career. If the pieces aren’t relevant to your current practice anymore don't show it.

After you’ve finished art school it is normal to have a few works in your portfolio that you’ve made during your study, but it is a good idea to add newer works into your portfolio as soon as possible.

That way people will know you’re still creating and you show you’re an independent creative, not just one that did a creative study and then stopped developing.



If you have a lot of client works in your portfolio you might want to consider making a few projects just for the sake of showing how you work when you’re not working for a client.

Those works can be much more innovative and adventurous.



When a work is part of a series it can help to show more than just one piece from that series.



Last but not least, you should definitely always name the materials you’ve used to create your work, the size / dimensions, the name of the work (if it has one) and the year in which you’ve created it. Sometimes there might be more things you should mention, but those are the real basics you should always include.


For all those rules there might be exceptions, and it is always a good idea to take a look at portfolios of people that are a bit further down the road. Take a look at the portfolio of your heroes. Look at how agencies and galleries present the works of their artists.


When it comes to the design of your portfolio online it is always smart to keep it simple. Nothing is more annoying than a web design which is competing with the actual artwork. So less is more in that case!


I hope those little tips will help you create your own portfolio.

Always remember there is no “one solution” for everybody, so you will need to try different things, make portfolios for different occasions.

And learn what works for you!


If you have any questions, please let me know! at: info@kerstinpressler.com

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