Let's talk about how to build up an audience on your blog, social media and through other platforms. So you can offer them the opportunity to receive your freebie offer and join your email list.
Without anybody knowing about your existence, nobody will ever find your freebie and join your email list.
The goal when it comes to using your blog, social media and other platforms is to let people get to know you and for you to get to know them better.
Just like in real life, you have a much stronger connection with your friends that know you inside and out and who you know inside out, then with a stranger that is just passing by.
That's why you should be out there in the online world on different media.
In order to make those media work seamlessly together you need to come up with your own mix of platforms.
For all visual creatives I recommend starting this mix of platforms with your own blog, as a homebase for all your marketing activities. Then you can add in social media, guest blogging, speaking engagements, webinars, interviews and other media in order to spread the word about your creative business. But your blog will be the place where you connect all those media in one place.
You don't need to blog every single day!
With posting once a week you can build up a blog that really works for your creative business.
Keep in mind…unless blogging is your business, a business blog doesn't need to be a daily blog.
If you post once a week about information that is directly connected to your creative business, that is a good starting point for all your online marketing efforts.
On your blog and on all other media you’re going to use, you should write and share about topics that are connected to your creative adventure.
Let people know…
what is going on behind the scenes
show them where your inspiration comes from
what is going to be in your shop soon
show them your creative work, the process of creating it and everything that is connected to your creative process.
Every now and then, tell them a little bit about your personal life in order to connect with them on a more personal level.
And, of course, the most important thing is to promote your freebie, because the goal of all these activities in the online world is to grow your list, in order to increase your income.
So grow that darn list!
If you want to learn even more about the online marketing system my clients and I use in order to grow healthy creative businesses, check out my new free mini course 'How to get paid as a creative!'
During the mini course, you will learn more about the online marketing system I teach. Plus I will help you take the knowledge you gather and turn it into action!
Because just learning won't get you any results!
If you’re really ready to jump into online marketing, if you want to turn your online marketing around and finally generate the income online that you are dreaming of, then you might also want to check out my full blown program 'How to get paid as a creative! Online marketing that sells, without selling your soul'.
In this online program:
I take you step by step through the process of learning everything you need to know about online marketing
How to prepare yourself and your business
And how to actually implement the strategies you have learned.
I will support you both with the theory behind the system, as well as concrete exercises and tech videos.
You will be able to set up your whole online marketing system in just six weeks!
If you’re interested in joining the course, make sure to sign up as soon as possible!
Doors close on Monday, 22th August at 12 pm CEST.