let's talk about your portfolio.
I know from my own experience that creating a portfolio can be pretty hard!
Choosing the right works, how to present them and the order in which you want to present them can be a headache. But there are at least a few things you should know about creating a portfolio.
It will help you have at least a little bit of frame work, while putting it together.
So this sixth part of the BIZ-Checklist is going to be all about your portfolio!
For some creative practices, you don't have to have a portfolio. However, I think that for most creatives having a portfolio to showcase their best works is essential!
So enough introduction, let's dive right into the sixth part BIZ-Checklist:
Take a look at your portfolio:
I think this part is pretty clear, with the explanation above the question.
(If you don't have the BIZ-Checklist in front of you, sign up now and you will be able to follow along!)
Are you showcasing works and styles that you would like to get assignments for?
This is really crucial, if you don't want to create work anymore in a certain style you shouldn't showcase the work in your portfolio or on your homepage.
People want what they can see. Some creative clients probably could imagine the same style in other colors, materials, telling a different story... but most of your clients will want something you’ve already but then slightly different.
So show what you want and love to create. That will help you attract the right clients!
Do the pieces in your portfolio match with your current esthetics?
Make sure that the works you’re presenting in your portfolio follow the same esthetics. Even if you’re using completely different materials and mediums to express yourself, there should be a conceptual and esthetic line.
So don't randomly show all the experiments you did.
I know this part is really hard, but the easiest thing is therefor to pre-collect your best works and all the works that you would be happy to make and then go through them with a fellow creative that has a good eye. I like to talk to several artist friends about my portfolio choices!
Let them ask you questions about the works and ask them if there is any piece the falls out of the context. Let them describe what they think.
After your did that go back into your studio and think about the feedback, don't just do what they said. Listen to your gut and then choose the final works for your portfolio.
Are the photos you use in your portfolio of high quality?
After you’ve decided which works go in your portfolio, make sure to make photos of high quality.
Make sure that nothing important is cut off, that the images aren't blurry, that the background isn't distracting, make sure the colors match the colors of the original,..
If you’re not good in photography it might be the right choice to invest in a course! Or if you have friend who are into photography ask them to teach you, or if you have a lot of money ask someone to take the photos for you!
Having high quality photos is so important! People won't look twice so you have to do it right. Make sure the photography is not a deal breaker!
Are the photos taken from different perspectives?
When you’re creating 3D works, make sure to cover different angels of your work.
I always add close-ups from the paper structure and the edges of my works into my portfolio, because those reflect a major part of my artworks. Think about what the important details of your work are and make sure you cover those in the photos. Capture these details in your photography.
If you’re an artist, don't take photos of your works in a pretty styled living room. This might be good for your Etsy shop, but when you’re applying for a gallery show people won't like to see those images.
So there you have it!
I hope these tips will help you put together your portfolio. I know this is not really a science and there are no strict rules everybody should follow, so make sure you follow your own instincts.
Remember that you will probably change your portfolio regularly, especially when you’re having a healthy creative practice. So don't be scared, a portfolio is always a temporary thing that will change every couple of months or at least once a year.